Creative Programs “Outside the Jewish Walls” are Magnets for Non-Affiliated Jews
Reporting in eJewish Philanthropy this week on JDC’s “JCC without Walls” programming in Central and Eastern Europe, senior professional Diego Ornique describes how this initiative has been putting “a new face” on Jewish Europe, with exciting open-to-all events staged in public spaces such as parks, museums, and coffeehouses.
Analyzing the thinking behind this outreach strategy, which was pioneered by JDC in Buenos Aires, Diego explains how Jews who feel “disconnected” can be attracted to alternative events, in attractive venues, that speak to their broader cultural interests.
From a rollicking Jewish street festival to café lectures, musical acts, and a traveling caravan of Jewish artists, transformative programming of this nature is capturing increasing attention in the media—and in the global Jewish community. With outreach to non-affiliated Jews a challenge throughout the Jewish world, Diego’s account is must-read for all concerned with strengthening our Jewish future.
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