The New York Jewish Week: Will Mobile Giving Take Off In The Jewish World?
Over the course of the past year, a group of volunteers affiliated with The American Jewish Joint Distribution Committee’s (JDC) Next Gen initiative has been looking into launching a mobile giving campaign. When an earthquake devastated Haiti last month, suddenly the race was on to get it up and running immediately. JDC announced its text-to-donate campaign at “Help Haiti Now,” an emergency benefit held Jan. 19 at a popular music venue. The entire setup process took less than 48 hours after choosing a provider, says Sarah Eisenman, JDC’s director of next generation and service initiatives.