The Jerusalem Post: Learning on the Job
Corporate social responsibility benefits everyone involved. Just ask the employees of Applied Materials, a global high-tech company that decided to do more than just drink coffee at the Aroma café located in its Rehovot office building. In June 2003, Applied Materials opened a non-profit café in partnership with Aroma Israel, the Ashalim organization for children at risk and the Havayot community center of Rehovot. The branch, called Aroma Applied, celebrated its sixth anniversary on June 24 and employs about 45-50 youth at risk, typically between 16 and 18. The café's work-training and educational programs equip these teenagers with professional skills, work experience and a supportive environment. Applied Materials was initially approached by Ashalim's youth entrepreneurship program, It's a Deal [a JDC-Ashalim program], which wanted to set up a small business run by youth at risk.