Press Releases

JDC Global Kitchen Facebook App Offers Global Rosh Hashanah Recipes, DIY Videos

Contact:

Michael Geller / JDC Telephone: (212) 885-0838

For Immediate Release

In time for the Jewish New Year on September 4th, the American Jewish Joint Distribution Committee (JDC) has released its Global Kitchen Facebook App offering Rosh Hashanah recipes from around the world accompanied by a set of do-it-yourself cooking videos. The recipes were collected through JDC’s Facebook network. You can download the recipes, watch the videos, and share this package by visiting the Global Kitchen App at http://www.facebook.com/TheJDC/app_171729139681988.

“By utilizing Facebook and other social media platforms, we’ve been able to robustly engage our global Jewish audience in our rich holiday traditions. Today’s globalized technology not only connects people to each other, but lets them directly discover and share new aspects of our shared heritage across the broad spectrum of Jewish life,” said Graham Cannon, JDC’s Chief Marketing Officer.

This year’s featured dishes include lekach, a spiced honey cake from the British Isles; a traditional kugel from Eastern Europe; and matoke, a sweet plantain-based stew from Africa. Previous JDC Global Rosh Hashanah recipes — from a Hungarian Plum Tzimmes to a Indian Cornflour-Coconut Halva — can be found at http://www.jdc.org/assets/documents/jdc-rosh-hashanah-recipes.pdf.

Around the world at Rosh Hashanah time, JDC provides holiday aid and free or subsidized programming to needy Jews and Jewish communities. From holiday food packages and cash stipends, to home visits by young people to elderly homebound Jews and a festive annual Rosh Hashanah street fair, JDC ensures all community members can celebrate the New Year with joy.

About JDC

The American Jewish Joint Distribution Committee (JDC) is the world’s leading Jewish humanitarian assistance organization. JDC works in more than 70 countries and in Israel to alleviate hunger and hardship, rescue Jews in danger, create lasting connections to Jewish life, and provide immediate relief and long-term development support for victims of natural and man-made disasters.

For more information, please visit www.JDC.org.

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